Cars Selling Below and Above Sticker Price: According to iSeeCars.com, the average new car is priced 8.5% above the manufacturer’s suggested retail price (MSRP). However, the average price of the 10 models with the biggest difference is at least 20% above MSRP.
The Genesis GV70 SUV is the car that sells the most over MSRP, with an average price of 27.5% above list price. Other cars that are selling below MSRP include:
Chrysler Pacifica Hybrid
Ford F-150 Hybrid
Hyundai Ioniq 5
Chevrolet Silverado 1500
Hyundai Ioniq 6
The pandemic caused a supply crunch that led to vehicles selling for much more than their sticker prices. However, as the car-buying market returns to normal, upcharges are starting to fade.